In late 2023, Elon Musk infamously told advertisers to 'go f-yourself' when confronted about their discomfort with content alongside ads on ExTwitter. However, recent revelations suggest Musk and Linda Yaccarino are now issuing counter-threats to advertisers, coercing them into spending money on the platform by warning of potential lawsuits. Companies like Verizon and Ralph Lauren have been pressured into ad commitments due to fears of legal consequences, highlighting a troubling dynamic where the tables have turned in the ad revenue landscape for X.
"If somebody's gonna try to blackmail me with advertising? Blackmail me with money? Go f-yourself. Don't advertise."
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