Recent research by Morgan Stanley reveals that younger consumers, especially those aged 16-24, are favoring Google for online shopping, significantly reducing Amazon's market share. As of March 2025, 30% of Gen Z shoppers who know what they want are starting their searches on Google, a rise from 21% in September 2024. The decline in Amazon's popularity, from 41% to 34%, is notable as Google introduces generative AI features, which may be influencing this trend. Google's enhanced search tools seem to engage younger shoppers more effectively, making it a viable competitor to Amazon.
New data from Morgan Stanley indicates that Gen Z shoppers are increasingly turning to Google for online shopping, marking a shift away from Amazon.
Amazon's market share has declined significantly among younger consumers, falling from 41% to 34% due to their preference for using Google.
Collection
[
|
...
]