"AI-qualified call leads use Google AI to evaluate call recordings to determine the actual quality of the conversation. The system looks for signals of intent, such as a customer inquiring about specific services, scheduling a consultation, or showing readiness to purchase."
"Historically, Google Ads primarily classified a 'conversion' based on call duration. However, duration alone doesn't always reflect lead quality. In some instances, a long call could still be a wrong number or a robocall."
"If call recording is on, all calls will be recorded and evaluated by AI. Only qualified calls will count as conversions. If a call can't be recorded, it will count as a conversion if it lasts a certain duration."
Google Ads has launched a new feature for AI-qualified call conversions, utilizing AI to analyze call recordings for quality assessment. This system identifies intent signals, such as inquiries about services or purchase readiness. Previously, conversions were primarily based on call duration, which could misrepresent lead quality. The new classification includes a primary signal from recorded calls, a secondary signal based on call duration, and a tertiary signal from ad interaction when necessary.
Read at Search Engine Roundtable
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