Google Ads has introduced an estimated audience size feature for custom segments, which some advertisers can access. This functionality assists advertisers in assessing if their campaign reach is sufficient for effective testing. As highlighted by Thomas Eccel on LinkedIn, when targeting specific users, such as those searching for competitors, Google now provides potential audience counts, which can be crucial for campaign planning. This update, though small, is viewed as a powerful tool for improving the precision and effectiveness of custom advertising efforts.
You build a custom segment targeting users searching for competitors or niche solutions, Google now tells you '80K' potential users can be reached with this custom segment.
When building Custom Segments based on keywords, URLs, or app interactions, you can now see the estimated audience size on the right side of each segment.
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