""Our focus right now is on AI Mode, but it's fair to say that we really believe a format that works well in AI mode would transfer successfully to Gemini app.""
""But let's also be clear, ads have always been a big part of scaling products to reach billions of people.""
""If done well, ads can be really valuable and really helpful commercial information, and at the right moment we'll share any plans as we have said, but we're not rushing anything here.""
""Google has packaged more premium Gemini features into paid subscriptions, which bundle in extras such as Fitbit Premium and photo storage alongside its most cutting-edge AI.""
Google has not yet introduced ads in its Gemini AI app, focusing instead on AI Mode for advertising. Chief business officer Philipp Schindler indicated that successful ad formats in AI Mode could transition to Gemini. While ads are present in AI Overviews, the standalone Gemini experience remains ad-free. Schindler emphasized the importance of user experience and subscription plans, stating that ads could be valuable for scaling products. Google has 350 million paying subscribers and is currently prioritizing premium features over advertising.
Read at www.businessinsider.com
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