"AI Max has gained 'hundreds of thousands' of advertisers, making it the 'fastest-growing AI search product' in Google's portfolio, according to a recent press briefing."
"PMax now has four million advertisers on the platform, and all four million are eligible to serve AI chatbot ads within Google's AI Overviews or AI Mode."
"'This is the first time we've brought into [the campaign setup] more natural language,' Kraham said, highlighting the innovative AI Brief feature."
"'The product will also give Google a chance to get feedback, understand the response by clients and develop it into a more effective way to set up a campaign,' Kraham added."
AI Max, Google's AI-based bidding product, has rapidly gained popularity, reaching four million advertisers in just one year. New features include expanded campaign types for shopping and travel, currently in closed beta. A notable addition is AI Brief, which allows advertisers to set up campaigns using natural language prompts instead of traditional methods. This innovation aims to enhance user experience and gather feedback for further improvements in campaign setup efficiency.
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