LG has partnered with Zenapse to launch emotionally aware advertising on its webOS smart TV platform, which may use psychological insights to enhance ad targeting. Zenapse's Large Emotion Model aims to decode viewer sentiments, allowing brands to tailor more impactful messages. LG will enhance this system with its user data from Automatic Content Recognition (ACR) technology, which tracks viewing habits across its connected TVs. Although compelling in engaging with viewers, this development raises ethical concerns regarding privacy and the potential manipulation of emotions through targeted advertising.
Zenapse's proprietary Large Emotion Model categorizes emotional and psychological drivers, enabling brands to deliver targeted marketing messages based on a viewer's mindset.
LG is leveraging extensive user data from its smart TVs, integrating it with Zenapse's emotion recognition technology, creating potentially unsettling advertisement experiences.
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