On April 22, 2025, LoopMe announced a partnership with Cedara, focusing on creating a sustainable advertising ecosystem. This collaboration integrates Cedara's Carbon Intelligence Platform into LoopMe's services, helping brands measure and mitigate their campaign's carbon footprints. Clients benefit from removal of high carbon-emitting inventory and have access to Cedara's Offset Marketplace for compensating emissions. LoopMe has already achieved an 83% reduction in carbon emissions within its digital supply platform. The partnership aligns LoopMe with the Global Media Sustainability Framework (GMSF), enhancing its commitment to sustainability and net zero emissions.
LoopMe is proud to be a carbon-neutral ad partner, and this Cedara integration is a significant step towards an even more sustainable advertising ecosystem.
This collaboration allows brands to measure carbon emissions for their campaigns effectively while also providing tools to address and reduce their environmental impact.
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