""Business AIs today are currently free for most businesses on our messaging apps, but as we make more progress, we expect that we will also work towards establishing a longer-term monetization model," Zuckerberg said during the call."
""Usage of our ad creative tools is also scaling, with more than 8 million advertisers using at least one of our GenAI ad creative tools, and particularly strong adoption among small and medium-sized businesses. These tools are benefiting performance as well, with advertisers using our video generation feature seeing more than 3% higher conversion rates in tests," CFO Susan Li said on the call."
Meta's business AI tools have experienced substantial growth, facilitating 10 million conversations weekly as of late March, up from 1 million earlier this year. The company has expanded its beta program across various regions and is currently offering these tools for free to small businesses. CEO Mark Zuckerberg indicated potential future monetization. Meta is integrating AI capabilities into its products, including the new large language model, Muse Spark. The company has also seen increased usage of its ad creative tools, benefiting advertisers significantly.
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