"The partnership will combine Microsoft's cloud and AI capabilities with Publicis' business digital transformation and identity data expertise to deliver agentic or autonomous AI across marketing workflows."
"Publicis' Slingshot framework for digital transformation under its Sapient arm will enable businesses to migrate their legacy systems to Microsoft Azure cloud service."
"Publicis's data-driven marketing and ad-tech arm, Epsilon, will integrate with AI agents built on Microsoft Fabric to enable these agents to reason, decide, and act on trust, real-world proprietary data."
"Publicis also picked Microsoft as its preferred cloud provider and is expected to deploy Microsoft 365 Copilot across its 114,000-plus global employee base."
Microsoft has partnered with Publicis Groupe to develop an AI-powered marketing solution that combines Microsoft's cloud and AI capabilities with Publicis' expertise in digital transformation. This collaboration aims to provide marketers with more autonomy by reducing repetitive tasks. The partnership will also integrate Publicis' Slingshot framework with Microsoft Azure, enhance Microsoft Copilot Studio, and utilize Microsoft Fabric for data-driven marketing. Publicis has chosen Microsoft as its preferred cloud provider, planning to implement Microsoft 365 Copilot for over 114,000 employees.
Read at TipRanks Financial
Unable to calculate read time
Collection
[
|
...
]