"The new offering will be available starting in the fourth quarter of this year in the U.S., UK, France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany and Australia. Amazon says its DSP gives customers more choice and flexibility by leveraging first-party data and a suite of technology solutions designed to increase efficiency. AI tools help match ads to audiences in an automated process that streamlines campaign planning, buying, and measurement."
"In recent years, Amazon has built up its presence in the ad business, hitting a milestone in 2024 when it started running ads across all programming on Prime Video. Coupled with splashy moves like acquiring NFL and NBA rights and ramping up a slate of original films, including bulked-up rights to James Bond, the company is looking to continue to make strides as a top seller of advertising. In 2024, its total ad revenue climbed 20% over 2023, reaching $56.2 billion."
"Netflix, meanwhile, is also gaining traction in advertising, albeit with a more bespoke strategy. It does not disclose ad revenue but said earlier this year its ad-supported subscription tier had hit 94 million monthly users. The company has made big bets on sports but is also honing the ad capabilities it launched in 2022 and matching them to high-profile programming like Wednesday and the final episodes of Stranger Things."
Amazon and Netflix have established an advertising partnership enabling marketers to use Amazon's demand-side platform to access Netflix inventory across multiple markets. The offering will roll out in the fourth quarter in the U.S., UK, France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany and Australia. Amazon's DSP leverages first-party data, technology solutions and AI-driven tools to automate audience matching, campaign planning, buying and measurement. Amazon has expanded its ad footprint through Prime Video ads and sports and film rights, pushing 2024 ad revenue to $56.2 billion. Netflix's ad-supported tier reached 94 million monthly users while it refines ad capabilities and aligns them with high-profile programming and sports.
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