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3 days agoNetflix And Amazon Set Advertising Alliance
The new offering will be available starting in the fourth quarter of this year in the U.S., UK, France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany and Australia. Amazon says its DSP gives customers more choice and flexibility by leveraging first-party data and a suite of technology solutions designed to increase efficiency. AI tools help match ads to audiences in an automated process that streamlines campaign planning, buying, and measurement.
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