""OpenAI's move into advertising looks like it's being built with European regulation in mind, and it has to be, with governments increasingly focused on the next phase of the platforms' societal impact as we enter the AI era," said Enthropy Consulting's founder, Alex Tait."
""A consent signal has to travel cleanly through every partner in the advertiser's tech stack - and that transmission problem is where ad tech has struggled for years," said Sourcepoint COO Brian Kane."
OpenAI is developing its advertising business in Europe, indicated by a code update to its conversion tracking pixel. This update introduces a consent management system that allows advertisers to request user permission for tracking and to stop tracking if permission is withdrawn. The update also includes a country field for jurisdictional data handling. Unlike the U.S., where opt-out is the norm, Europe requires explicit consent before tracking can begin, reflecting a shift in regulatory focus on user privacy.
Read at Digiday
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