"OpenAI faces mounting pressure to justify immense investments in computing infrastructure, energy production and other operating costs, with subscription revenue covering only a fraction."
"Once the seal is broken, the lucrative revenue spigot will be hard for others to resist. A clear pattern is emerging: Advertising is coming to AI."
"In advertising, the name of the game is intent - whether people are poised to take an advertiser's desired action. The stronger the intent, the higher the prices ads command."
OpenAI plans to introduce advertisements to ChatGPT, expanding its pilot program in Canada, Australia, and New Zealand. The hiring of a former Meta executive for ad sales indicates a significant shift towards monetization. As AI companies face pressure to cover high operational costs, advertising emerges as a viable revenue stream. Similar to social media platforms, AI companies are likely to adopt advertising models, with intent-driven strategies becoming central to their business approaches. This trend mirrors past experiences with tech companies and their monetization strategies.
Read at The Globe and Mail
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