"PubMatic has launched its AI-powered monetisation platform, purpose-built to put publishers back in control of their yield, data, and demand. As artificial intelligence disrupts traditional traffic sources and monetisation models, publishers are leaning into technology partners like PubMatic to innovate and create sustainable business solutions and tools. The new reality: Publishers as strategic innovators The unified platform combines three core capabilities that directly impact publisher bottom lines: automated revenue optimisation, first-party data monetisation, and direct access to high-value media budgets."
""The myth of the passive publisher is over," said Rajeev Goel, co-founder and CEO of PubMatic. "Media owners must embrace innovation now more than ever. Publishers are the true value creators of the open internet and our new AI platform helps publishers gain transparency and insights to attract advertisers and control their monetisation for sustainable revenue streams from their content.""
"PubMatic provides publishers with transparent, customisable tools powered by a sophisticated AI large language model (LLM) informed by insights from 842 billion daily ad transactions, allowing for natural language interactions and precise programmatic actions. It uses a modular AI architecture separating business logic from underlying optimisation models designed for scalability, efficiency, and complexity. The framework separates agent logic from underlying models, ensuring platform independence across various LLMs, all under safety guardrails."
PubMatic launched an AI-powered monetisation platform that returns control of yield, data, and demand to publishers. The unified platform centralises automated revenue optimisation, first-party data monetisation, and direct access to high-value media budgets. Publishers shift from passive inventory suppliers to strategic advertising partners offering targeted, transparent solutions. The platform embeds an LLM trained on insights from 842 billion daily ad transactions for natural language interactions and precise programmatic actions. A modular AI architecture separates business logic from optimisation models and agent logic to maintain scalability, efficiency, platform independence, and safety guardrails. Key capabilities include assistant-powered deal management and data monetisation tools.
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