#publishers
#publishers

Marketing tech

As AI kills search traffic, Google launches Offerwall to boost publisher revenue | TechCrunch

Marketing tech

What does Google's AI Mode Mean for the Ad Industry? - ExchangeWire.com

The winners and losers of Google's AI Mode

Google's new AI Mode threatens publishers by potentially reducing traffic and altering user search behaviors, raising concerns about the future of traditional search links.

from9to5Google

Google's AI Mode is 'the definition of theft,' publishers say, opt-out was considered

Google's new AI Mode is causing significant concern among publishers regarding revenue and content theft.

fromSearch Engine Roundtable

3 days ago

Digital life

A wish list with limits: What publishers want to see from Google's AI licensing deals

1 week ago

Film

Google AI Overviews For Movie Related Queries

fromTechCrunch

Marketing tech

As AI kills search traffic, Google launches Offerwall to boost publisher revenue | TechCrunch

What does Google's AI Mode Mean for the Ad Industry? - ExchangeWire.com

Google's AI Mode drastically changes the search landscape, impacting how ads and content are delivered and consumed online.

The winners and losers of Google's AI Mode

Google's new AI Mode threatens publishers by potentially reducing traffic and altering user search behaviors, raising concerns about the future of traditional search links.

from9to5Google

Google's AI Mode is 'the definition of theft,' publishers say, opt-out was considered

Google's new AI Mode is causing significant concern among publishers regarding revenue and content theft.

When AI Meets Media Quality | AdExchanger

Cloudflare blocks AI bots and introduces a pay-per-crawl model for publishers to earn revenue from AI content access.

#advertising

E-Commerce

Why traditional monetization tactics are costing publishers revenue

Marketing tech

Digiday+ Research's 2025 ad snapshot: Are publishers becoming less dependent on ad revenue?

Marketing tech

RAAS LAB Launches First-of-its-Kind Relevant Marketplace

E-Commerce

Why traditional monetization tactics are costing publishers revenue

Marketing tech

Digiday+ Research's 2025 ad snapshot: Are publishers becoming less dependent on ad revenue?

Marketing tech

RAAS LAB Launches First-of-its-Kind Relevant Marketplace

more#advertising

fromSearch Engine Roundtable

IAB Tech Lab pitches plan to help publishers gain control of LLM scraping

The IAB Tech Lab is creating a framework for publishers to manage compensation for LLM crawling.

Google AdSense PIN Verification Bug

Google AdSense is experiencing a widespread bug affecting PIN verification, causing payment issues for numerous publishers.

Three publishers' workforce diversity reports show DEI efforts remain sluggish

Diversity efforts are slow but steady, with reports indicating that major publishers like The New York Times, Hearst, and Condé Nast are making marginal improvements.

US politics

Digital life

WTF is 'Google Zero'?

Google Zero is a structural reset in how search engines direct traffic, leading to declining referrals for publishers.

4 weeks ago

Here are the biggest misconceptions about AI content scraping

AI bots are now scraping publishers' sites more for real-time information than for training large language models, posing new challenges for publishers.

fromSocial Media Today

Google Launches 'Offerwall' to Help Publishers Maintain Monetization Opportunities

Offerwall empowers audiences with diverse access options for content while publishers can optimize engagement and revenue.

Social media marketing

#programmatic-advertising

Publishers refine Reddit strategies to tap into targeted referral traffic

Reddit's growing referral traffic encourages publishers to adapt their strategies, although it does not yet replace traditional search traffic.

Marketing tech

WTF is sell-side decisioning?

Marketing tech

Publishers want more control over programmatic. Some are finally making it happen

Marketing tech

WTF is sell-side decisioning?

more#programmatic-advertising

Marketing tech

Publishers want more control over programmatic. Some are finally making it happen

How publishers are actively testing agentic AI to hike productivity

"If you've used a computer use agent, you can just say, 'go research a bunch of accounts for me, or I'm going to log you into my LinkedIn.' And the key is, you can get up and walk away."

Artificial intelligence

Media Briefing: Reliant on search, haunted by AI: publishers at a crossroads

Publishers face declining search referral traffic due to the rise of AI-driven search experiences, necessitating proactive planning for a 'zero-click' future.

Social media marketing

The state of social media marketing for publishers | Trends and tactics shaping paid social

Publishers increasingly rely on paid social media to overcome declining organic reach and fragmented platforms.

'It's dead': Publisher confessions on the future of Google's Privacy Sandbox

The future of Google's Privacy Sandbox is uncertain, with many publishers viewing it as ineffective without the incentive of third-party cookie deprecation.

fromIPWatchdog.com | Patents & Intellectual Property Law

Is Facebook quietly becoming a new revenue stream for publishers again?

Last year, Facebook moved away from a revenue-share payout model that paid publishers based on the performance of ads in content, transitioning to a model that rewards creators based on content performance itself. This shift has effectively changed how publishers engage with the platform, focusing more on the content they create for Facebook.

Media industry

Privacy professionals

IPWatchdog's New Publication Policy: No Paywall, But No Free Ride

IPWatchdog.com provides free access to intellectual property content, ensuring high visibility and readership without paywalls, attracting nearly 1.1 million unique visitors in 2024.

fromWGB

Eidos Montreal Is Trying To Get A New Deus Ex Game Made

Eidos-Montreal is striving to make a new Deus Ex game but is facing challenges in securing funding.

How publishers are now approaching curation with a calculated embrace

Publishers are learning to navigate curation strategically, balancing revenue needs and skepticism.

fromTechCrunch

Bluesky makes it easier for publishers to track referrals | TechCrunch

Bluesky's new tracking system enhances publishers' ability to analyze referral traffic from the platform.

iion Revamps fusiion: A Revolutionary Gaming Marketplace for Publishers

iion launches fusiion, a gaming marketplace that optimises monetisation for publishers and connects them directly with premium advertisers.

Publishers don't really know how Google AI Overviews is impacting their referral traffic

Google's AI Overviews update raises concerns among publishers about its unclear impact on referral traffic.

The lack of data transparency from Google fuels publisher unease regarding the effectiveness of AI-driven search.

Brian O'Kelley's Scope3 is promising an AI-powered ad tech reset - publishers aren't buying it yet

Publishers remain skeptical about Brian O'Kelley's Scope3 ad platform despite its potential to address inefficiencies in the ad tech ecosystem.

fromFuturism

ChatGPT and Other Chatbots Are Hurting Publishers Even Worse Than We Thought

AI chatbots are significantly reducing traffic to publisher websites, impacting their ad revenue negatively.

Artificial intelligence

fromBusiness Insider

Amazon is hammering out deals with news publishers ahead of its AI-enhanced Alexa upgrade

Amazon's new AI-enhanced Alexa aims to improve publisher exposure amidst declining traffic from other platforms.

Publishers' event videos gain traction on LinkedIn

LinkedIn's Wire program is successfully incentivizing publishers to share more video content through monetization opportunities, especially from live events.