#publishers

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Media industry
fromDigiday
2 days ago

Is Facebook quietly becoming a new revenue stream for publishers again?

Facebook's new monetization program is surprisingly boosting publisher revenue after previous setbacks.
#google
Mobile UX
fromSearch Engine Roundtable
1 month ago

Google's Response To Publishers Concerns On AI Mode

Google's AI Mode's design is aimed at improving user engagement with publisher sites despite ongoing concerns from publishers about content scraping.
Marketing tech
fromInvesting.com
7 months ago

Google knew publishers would dislike ad tech change that helped it profit By Reuters

Google's ad feature changes were strategic responses to competition concerns and aimed at maintaining dominance in online advertising.
Gadgets
fromSearch Engine Roundtable
1 month ago

Google Testing Links In AI Overviews To More Search Results

Google is enhancing AI Overviews with links to its search results, overshadowing publisher links.
This shift may raise concerns over Google's support for publishers and their visibility.
Marketing tech
fromDigiday
1 week ago

Publishers remain unsure of what comes next, even as Google's ad tech is ruled a monopoly

Google's illegal monopoly ruling brings vindication for publishers, but the practical implications and future remain uncertain.
Privacy technologies
fromDigiday
6 days ago

Media Briefing: Publishers are frustrated - and quietly grateful - after Google's cookie u-turn

Publishers are frustrated but resilient after Google's cookie u-turn, valuing learnings from focusing on first-party data despite wasted investments.
Mobile UX
fromSearch Engine Roundtable
1 month ago

Google's Response To Publishers Concerns On AI Mode

Google's AI Mode's design is aimed at improving user engagement with publisher sites despite ongoing concerns from publishers about content scraping.
Marketing tech
fromInvesting.com
7 months ago

Google knew publishers would dislike ad tech change that helped it profit By Reuters

Google's ad feature changes were strategic responses to competition concerns and aimed at maintaining dominance in online advertising.
Gadgets
fromSearch Engine Roundtable
1 month ago

Google Testing Links In AI Overviews To More Search Results

Google is enhancing AI Overviews with links to its search results, overshadowing publisher links.
This shift may raise concerns over Google's support for publishers and their visibility.
Marketing tech
fromDigiday
1 week ago

Publishers remain unsure of what comes next, even as Google's ad tech is ruled a monopoly

Google's illegal monopoly ruling brings vindication for publishers, but the practical implications and future remain uncertain.
Privacy technologies
fromDigiday
6 days ago

Media Briefing: Publishers are frustrated - and quietly grateful - after Google's cookie u-turn

Publishers are frustrated but resilient after Google's cookie u-turn, valuing learnings from focusing on first-party data despite wasted investments.
more#google
#media-strategy
fromDigiday
3 months ago
Marketing

Media Briefing: TikTok's U.S. shutdown has little impact on publishers' traffic and video strategies

The TikTok ban had minimal effect on publishers' site traffic and social referrals, underscoring their audience diversification strategies.
fromIPWatchdog.com | Patents & Intellectual Property Law
2 weeks ago
Privacy professionals

IPWatchdog's New Publication Policy: No Paywall, But No Free Ride

IPWatchdog.com provides free access to intellectual property content, ensuring high visibility and readership without paywalls, attracting nearly 1.1 million unique visitors in 2024.
fromDigiday
3 months ago
Marketing

Media Briefing: TikTok's U.S. shutdown has little impact on publishers' traffic and video strategies

The TikTok ban had minimal effect on publishers' site traffic and social referrals, underscoring their audience diversification strategies.
fromIPWatchdog.com | Patents & Intellectual Property Law
2 weeks ago
Privacy professionals

IPWatchdog's New Publication Policy: No Paywall, But No Free Ride

IPWatchdog.com provides free access to intellectual property content, ensuring high visibility and readership without paywalls, attracting nearly 1.1 million unique visitors in 2024.
more#media-strategy
#advertising
Marketing tech
fromDigiday
1 month ago

How publishers are now approaching curation with a calculated embrace

Publishers are learning to navigate curation strategically, balancing revenue needs and skepticism.
fromDigiday
7 months ago
Marketing

Digiday+ Research: How social platforms stack up for publishers

Social media's role for publishers is both complex and crucial, with Facebook and Instagram leading in usage and ad spend.
fromDigiday
2 weeks ago
Marketing tech

Digiday+ Research's 2025 ad snapshot: Are publishers becoming less dependent on ad revenue?

Publishers are becoming less reliant on ad revenue, indicating progress in diversifying income streams.
fromExchangewire
1 month ago
Marketing tech

iion Revamps fusiion: A Revolutionary Gaming Marketplace for Publishers

iion launches fusiion, a gaming marketplace that optimises monetisation for publishers and connects them directly with premium advertisers.
fromAdExchanger
5 months ago
Marketing tech

Curation Doesn't Really Work For Publishers. Here's How To Fix It | AdExchanger

Curation is unlikely to benefit premium publishers due to the dominance of cheaper inventory in programmatic ad buying.
fromDigiday
1 year ago
Artificial intelligence

Why some publishers aren't ready to monetize generative AI chatbots with ads yet

Monetizing generative AI technology through subscriptions or advertising is still a slow process for publishers.
Marketing tech
fromDigiday
1 month ago

How publishers are now approaching curation with a calculated embrace

Publishers are learning to navigate curation strategically, balancing revenue needs and skepticism.
fromDigiday
7 months ago
Marketing

Digiday+ Research: How social platforms stack up for publishers

Social media's role for publishers is both complex and crucial, with Facebook and Instagram leading in usage and ad spend.
fromDigiday
2 weeks ago
Marketing tech

Digiday+ Research's 2025 ad snapshot: Are publishers becoming less dependent on ad revenue?

Publishers are becoming less reliant on ad revenue, indicating progress in diversifying income streams.
fromExchangewire
1 month ago
Marketing tech

iion Revamps fusiion: A Revolutionary Gaming Marketplace for Publishers

iion launches fusiion, a gaming marketplace that optimises monetisation for publishers and connects them directly with premium advertisers.
fromAdExchanger
5 months ago
Marketing tech

Curation Doesn't Really Work For Publishers. Here's How To Fix It | AdExchanger

Curation is unlikely to benefit premium publishers due to the dominance of cheaper inventory in programmatic ad buying.
fromDigiday
1 year ago
Artificial intelligence

Why some publishers aren't ready to monetize generative AI chatbots with ads yet

Monetizing generative AI technology through subscriptions or advertising is still a slow process for publishers.
more#advertising
fromWGB
3 weeks ago
Video games

Eidos Montreal Is Trying To Get A New Deus Ex Game Made

Eidos-Montreal is striving to make a new Deus Ex game but is facing challenges in securing funding.
#ad-tech
Marketing tech
fromDigiday
1 month ago

Brian O'Kelley's Scope3 is promising an AI-powered ad tech reset - publishers aren't buying it yet

Publishers remain skeptical about Brian O'Kelley's Scope3 ad platform despite its potential to address inefficiencies in the ad tech ecosystem.
fromDigiday
2 months ago
Marketing tech

Publishers want more control over programmatic. Some are finally making it happen

Publishers are beginning to regain control over programmatic advertising by leveraging existing tools and strategies.
Marketing tech
fromDigiday
1 month ago

Brian O'Kelley's Scope3 is promising an AI-powered ad tech reset - publishers aren't buying it yet

Publishers remain skeptical about Brian O'Kelley's Scope3 ad platform despite its potential to address inefficiencies in the ad tech ecosystem.
fromDigiday
2 months ago
Marketing tech

Publishers want more control over programmatic. Some are finally making it happen

Publishers are beginning to regain control over programmatic advertising by leveraging existing tools and strategies.
more#ad-tech
#ad-revenue
Marketing tech
fromFuturism
1 month ago

ChatGPT and Other Chatbots Are Hurting Publishers Even Worse Than We Thought

AI chatbots are significantly reducing traffic to publisher websites, impacting their ad revenue negatively.
fromDigiday
8 months ago
Marketing tech

Publishers see short-term opportunity from Outbrain's acquisition of Teads

Publishers can find revenue opportunities from the Outbrain-Teads $1 billion deal, benefitting from a one-stop-shop for ad sales with performance-oriented and brand advertisers.
Marketing tech
fromFuturism
1 month ago

ChatGPT and Other Chatbots Are Hurting Publishers Even Worse Than We Thought

AI chatbots are significantly reducing traffic to publisher websites, impacting their ad revenue negatively.
fromDigiday
8 months ago
Marketing tech

Publishers see short-term opportunity from Outbrain's acquisition of Teads

Publishers can find revenue opportunities from the Outbrain-Teads $1 billion deal, benefitting from a one-stop-shop for ad sales with performance-oriented and brand advertisers.
more#ad-revenue
#ai
fromTechCrunch
6 months ago
Marketing tech

Microsoft starts paying publishers for content surfaced by Copilot | TechCrunch

Microsoft's Copilot Daily will pay publishers for content, enhancing its AI functionality while addressing copyright issues.
fromTechCrunch
6 months ago
Marketing tech

Microsoft starts paying publishers for content surfaced by Copilot | TechCrunch

Microsoft's Copilot Daily will pay publishers for content, enhancing its AI functionality while addressing copyright issues.
more#ai
Marketing tech
fromDigiday
2 months ago

Publishers' event videos gain traction on LinkedIn

LinkedIn's Wire program is successfully incentivizing publishers to share more video content through monetization opportunities, especially from live events.
fromDigiday
2 months ago
Miscellaneous

How publishers are choosing which LLMs to use

Publishers favor LLMs that easily integrate into their existing tech systems, often chosen based on current agreements.
fromDigiday
3 months ago
Marketing tech

Digiday+ Research: Publishers' feelings about the media industry are shaky, but they're still optimistic for 2025

Publishers remain optimistic about their individual companies despite concerns for the media industry as a whole.
#social-media
fromEMARKETER
6 months ago
Marketing tech

Instagram sees drop in publisher engagement, ad spend

Instagram's appeal to publishers is decreasing, with reduced posting frequency and ad spending.
Publishers are investing more in original content creation for Instagram despite overall decline.
The rise of WhatsApp Channels presents new opportunities for engaging audiences.
fromDigiday
4 months ago
Media industry

Media Briefing: Publishers' strategy on Bluesky is TBD

Publishers are testing Bluesky but find it underperforming in traffic referral compared to X and Threads.
There’s a lack of defined strategy for Bluesky as many remain in the test phase.
fromEMARKETER
6 months ago
Marketing tech

Instagram sees drop in publisher engagement, ad spend

Instagram's appeal to publishers is decreasing, with reduced posting frequency and ad spending.
Publishers are investing more in original content creation for Instagram despite overall decline.
The rise of WhatsApp Channels presents new opportunities for engaging audiences.
fromDigiday
4 months ago
Media industry

Media Briefing: Publishers' strategy on Bluesky is TBD

Publishers are testing Bluesky but find it underperforming in traffic referral compared to X and Threads.
There’s a lack of defined strategy for Bluesky as many remain in the test phase.
more#social-media
fromDigiday
5 months ago
Marketing tech

Media Briefing: Publishers' Q4 programmatic ad businesses are in limbo

Publishers are uncertain about programmatic ad spending in Q4 due to various market dynamics affecting predictions.
Artificial intelligence
fromTechCrunch
7 months ago

Cloudflare's new marketplace lets websites charge AI bots for scraping | TechCrunch

Cloudflare plans to launch a marketplace to enable website owners to sell access for AI scraping, empowering publishers with control over their content.
fromDigiday
9 months ago
Marketing tech

Digiday+ Research: Who do marketers and publishers blame for the proliferation of MFAs?

Publishers, marketers, and tech professionals have varying opinions on who is responsible for the growth of made-for-advertising sites in the digital ad space.
#third-party-cookies
fromDigiday
9 months ago
Marketing tech

Why Google's cookie deprecation reversal isn't actually a reprieve for publishers

Publishers remain focused on cookieless targeting alternatives despite Google's decision to not remove third-party cookies from Chrome.
fromDigiday
1 year ago
Marketing tech

How publishers are optimizing their tech stacks to enhance addressability

Publishers must adapt post third-party cookie deprecation by focusing on first-party data and rethinking their tech stack.
Google's Privacy Sandbox is part of the solution; publishers should align with testing partners for future-proofing.
Utilizing Prebid server-side setup helps publishers improve ad performance and monetization opportunities.
fromDigiday
9 months ago
Marketing tech

Why Google's cookie deprecation reversal isn't actually a reprieve for publishers

Publishers remain focused on cookieless targeting alternatives despite Google's decision to not remove third-party cookies from Chrome.
fromDigiday
1 year ago
Marketing tech

How publishers are optimizing their tech stacks to enhance addressability

Publishers must adapt post third-party cookie deprecation by focusing on first-party data and rethinking their tech stack.
Google's Privacy Sandbox is part of the solution; publishers should align with testing partners for future-proofing.
Utilizing Prebid server-side setup helps publishers improve ad performance and monetization opportunities.
more#third-party-cookies
fromDigiday
11 months ago
Marketing tech

Digiday+ Research: Publishers continue to rely on programmatic revenue, despite recent issues

Despite challenges, publishers heavily rely on programmatic ads for revenue.
fromDigiday
11 months ago
Artificial intelligence

Why publishers fear traffic, ad declines from Google's AI-generated search results

Google's AI Overview feature raises concerns among publishers about potential negative impacts on referral traffic.
#openai
fromQuartz
1 year ago
Artificial intelligence

OpenAI is swallowing up news content from publishers who want some ChatGPT love

OpenAI is striking licensing deals with publishers like Financial Times to use their content in ChatGPT models, impacting the business models of publishers.
fromThe Verge
11 months ago
Marketing tech

Leaked OpenAI slide deck reveals how it's wooing publishers.

OpenAI offers incentives to publishers like financial compensation and priority placement for training data and licensing agreements.
fromQuartz
1 year ago
Artificial intelligence

OpenAI is swallowing up news content from publishers who want some ChatGPT love

OpenAI is striking licensing deals with publishers like Financial Times to use their content in ChatGPT models, impacting the business models of publishers.
fromThe Verge
11 months ago
Marketing tech

Leaked OpenAI slide deck reveals how it's wooing publishers.

OpenAI offers incentives to publishers like financial compensation and priority placement for training data and licensing agreements.
more#openai
Privacy professionals
fromBloomberglaw
11 months ago

Federal Privacy Bill's Vagueness Threatens Ad-Supported Business

The American Privacy Rights Act proposes stricter regulations on targeted advertising, diverging from existing state privacy laws and potentially impacting revenue streams for publishers.
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