Shadier Than Forbes? Premium Publishers Are Partnering With Content Farms To Make A Quick Programmatic Buck | AdExchanger
Briefly

Well-known publishers used third-party vendors to generate ad revenue through recycled MFA articles, leveraging their established domain reputation while hosting subdomains filled with trashy content.
Sincera observed the deceptive practice of major publishers utilizing subdomains containing MFA content for financial gain, discovered through assisting The Trade Desk in analyzing anomalous traffic.
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