"The toolkit's creative intelligence component, which helps maximise creative effectiveness, has been created in partnership with creative data provider DAIVID. At its core is Waymark, an AI creative studio that can produce TV ads in seconds. By using content from a brand's website, Waymark can instantly create 10-, 15-, or 30-second ads with scripts and multiple versions tailored to different audiences or locations."
"In partnership with DAIVID, an AI platform that predicts viewers' emotional responses to a given creative, Sky Media has mapped the emotional profile of 1,500+ creatives, providing benchmarks against category and global norms for emotional response. This will allow SMEs to maximise creative effectiveness through adopting an iterative pre-campaign test and learn approach. Using Sky Media's unmatched targeting through both AdSmart (live TV) and Video on Demand, advertisers can reach ideal audiences and individual households with precision."
Sky Media and DAIVID launched an AI-powered toolkit enabling small and medium-sized businesses to create TV ads quickly and affordably. The toolkit combines creative intelligence, smart targeting, and an outcome prediction engine to estimate campaign results and support iterative pre-campaign testing. Waymark, an AI creative studio, can generate 10-, 15-, and 30-second ads from a brand website with scripts and multiple audience-tailored versions and integrates Clearcast BCAP approval. DAIVID's emotional-response AI mapped over 1,500 creatives to provide benchmarks for emotional engagement. AdSmart and Video on Demand targeting allow postcode, local authority, drive-time, and household-level precision.
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