The toolkit's creative intelligence component, which helps maximise creative effectiveness, has been created in partnership with creative data provider DAIVID. At its core is Waymark, an AI creative studio that can produce TV ads in seconds. By using content from a brand's website, Waymark can instantly create 10-, 15-, or 30-second ads with scripts and multiple versions tailored to different audiences or locations.
Leveraging neuroscience principles, this pre-campaign solution offers creative intelligence and optimisation. Smarter creatives for a more human era of advertising Designed to improve ad performance through in-depth creative analysis and actionable insights, brands and agencies can now benefit from enhanced display and video contextual creatives that resonate more effectively with their audiences on the open web and CTV. Early activations have shown strong performance uplifts across the funnel.