In 2024, Snapchat announced it paid out more than half a billion dollars to creators and media partners, as revealed by CEO Evan Spiegel at The Information's Future of Influence event. This significant payout indicates Snapchat's dedication to monetizing content for creators, though it still falls short compared to YouTube's $70 billion in payouts over the past three years. This milestone comes alongside updates to Snapchat's ad solutions, which aim to strengthen partnerships between brands and creators, positioning Snapchat as a competitive player in social media creator monetization.
Snapchat paid out more than half a billion dollars to creators and media partners in 2024, indicating its growing commitment to supporting content creators.
While this figure is far smaller than YouTube’s $70 billion in payouts over the past three years, it represents Snapchat's serious intention in monetizing content.
Evan Spiegel highlighted that Snapchat’s recent updates to ad solutions could further facilitate brand partnerships with creators, enhancing monetization opportunities.
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