In a trend alarming for boardrooms globally, companies transitioning from startup to growth phases are undervaluing the importance of experienced marketing leadership, mistakenly viewing it as a cost center. This leads to hiring less qualified marketers instead of seasoned VPs or CMOs, who understand the complexities of go-to-market strategies. The current approach risks substantial revenue losses and stalled growth. Experienced marketing leaders, who have driven successful scale-ups and acquisitions, find themselves excluded as companies pursue budget cuts over strategic investment in leadership, which is essential for sustainable growth.
There's a troubling trend in boardrooms worldwide. Companies are underinvesting in marketing leadership, mistaking it as a cost center instead of a strategic engine for revenue generation.
Experienced marketing executives are sidelined in favor of cheaper, less seasoned marketers, leading to pipeline gaps and missed revenue targets.
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