The Trade Desk Ditches The Sandbox; An Epic Battle | AdExchanger
Briefly

Privacy Sandbox ads will have lower CPMs, Simmons argues, not to mention that the complexity of this browser-focused technology is likely too much for many newcomers to manage.
According to the decision, Google put itself at an unfair advantage through deals that limited the use of alternative app stores and methods for in-app payments. Google's practice of pursuing deals with app developers to keep them loyal to the Google Play Store was also deemed anti-competitive.
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