This week's highlights in the search landscape include Google's ongoing ranking volatility and the introduction of AI Mode in its search features for signed-out users. Apple has also updated its AI capabilities. Other noteworthy developments include changes to Google Ads, such as asset-level reporting and testing new URL inclusion strategies. Microsoft announced the retirement of Bing's PubHub and introduced new reports in Microsoft Advertising. Additionally, Google is reviewing its workforce dynamics in the search and ad divisions amid other technical updates in Search Console and local advertising features.
Google is rolling out AI Mode for signed-out users in search, indicating a significant shift in how users will interact with the platform.
Google has announced changes to its removal-based demotion system and is also softening its approach to using AI for content translation.
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