"The experiences being built at this pace aren't automatically accessible to everyone. And for brands focused on reach and conversion, that's a problem hiding in plain sight."
"A shopper who relies on a keyboard to navigate can't complete checkout if a site wasn't built with that in mind. A customer using a screen reader can't tell what they're ordering if product images lack alt text."
"The brands getting this right have realized that accessibility isn't a compliance checkbox sitting outside the marketing function. It's a conversion problem, a retention problem and, increasingly, a legal problem."
"According to AudioEye's Digital Accessibility Index, which analyzed more than 15,000 websites, the average web page still contains 297 accessibility issues."
AI has transformed marketing by enabling rapid creation of landing pages and scalable product content. However, this speed often neglects accessibility, creating barriers for customers with disabilities. Many individuals with disabilities are deterred from purchasing due to inaccessible websites. With over 1.3 billion people living with disabilities globally, brands must recognize that accessibility is crucial for conversion and retention. The rapid growth of web content outpaces accessibility improvements, leading to numerous issues on websites that hinder user experience.
Read at Digiday
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