The article discusses how AI agents are becoming essential tools in advertising, suggesting a transformative shift in the ad industry. With major CEOs advocating for the integration of AI into workflows, the focus is shifting from large platforms to the agencies and brands that leverage AI effectively. Nearly 82% of global companies are reported to be using or exploring AI, emphasizing the need for AI fluency to remain competitive. This shift could redefine power dynamics, enabling brands to directly engage consumers without relying solely on traditional media platforms.
With over 82% of global companies reporting they are actively using or exploring AI, the future belongs to companies that are AI fluent.
Today's CEOs are leading exclusively human workforces, and embracing AI is necessary for survival in the evolving business landscape.
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