"In March 2026, Google announced that YouTube added up to 30-second unskippable ads on smart TVs as part of its efforts to make it easier for advertisers to reach people who enjoy the service in their living rooms."
"Despite these reports, YouTube denies testing 90-second unskippable ads. In a reply to a post on X reporting the news, the platform said 'YouTube does not have a 90-second non-skippable ad format. This isn't something we are testing right now. We're looking into this further.'"
YouTube has implemented 30-second unskippable ads on smart TVs to enhance advertising reach. Users on the free plan expressed dissatisfaction with this change. Reports emerged of users encountering 90-second unskippable ads, exceeding the announced limits. YouTube has denied testing these longer ads, stating that they are not currently in use. The company's denial has led to increased frustration among users, who continue to voice their concerns on social media platforms.
Read at BGR
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