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4 days agoMDA Reappoints Comscore & Similarweb To Map Malaysia's Digital Media Ecosystem
A unified front against data fragmentation. As the industry's primary watchdog, MDA, which represents 56 companies including digital publishers, platforms, and agencies, is focused on delivering a single standard currency for Malaysian internet traffic. Nicholas Sagau, President of MDA and COO of REV Media Group, emphasized that these benchmarks are not just about numbers, but about the health of the marketplace.