Amazon's Prime Video has increased its ad load to four to six minutes per hour, doubling the original 2-3.5 minutes since its ad launch last year. This change aligns with a trend among streaming platforms, including HBO Max and Netflix, which have introduced ads and restricted password sharing. The option for an ad-free experience remains available for an additional $3 per month, but the growing frequency of ads raises concerns for consumers who previously enjoyed ad-free content with their subscriptions.
"Prime Video ad load has gradually increased to four to six minutes per hour," an Amazon representative told an ad buyer.
Every streaming platform has gradually moved to include more ads... It's a double whammy of ad inconvenience.
You can, of course, pay extra to get an ad-free experience. For Amazon, that means an extra $3 per month.
Unfortunately for consumers, it appears the ads will only become more and more frequent.
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