Disney and Amazon have formed a partnership to enhance advertising opportunities by integrating Disney's Real-Time Ad Exchange with Amazon's demand-side platform (DSP). This collaboration will enable advertisers to access Disney+ and Hulu viewers based on detailed consumer data from Amazon, leading to better targeting. Beginning soon, Disney+ inventory will be available via Amazon DSP across several European countries. With a combined ad-supported audience exceeding 294 million, this partnership is poised to revolutionize how brands engage with audiences, enhancing relevance and effectiveness in advertising.
By building a direct path connecting Amazon's commerce insights to the full scale of Disney's streaming ecosystem, we're enabling greater accessibility to inventory and audience signals that translate into meaningful results for advertisers leveraging Amazon DSP.
This collaboration with Disney represents a significant leap forward in advertising effectiveness. We're breaking down traditional barriers between content and commerce signals, allowing advertisers to deliver more meaningful experiences to viewers.
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