""I'm a sports and lifestyle creator with ESPN, and it's a brand new role," says Feeney. "My role is to bring ESPN to the platforms that fans are already spending time on." At just 23, Feeney is ESPN's first-ever creator hire of this kind. Her mission? To bridge the cultural gap between legacy media and the Gen Z sports fan. Her tools? A phone, an eye for spontaneous content and a deep understanding of platform-native behavior."
""I started creating sports content a little over four years ago. I think ESPN noticed the engagement I had with my audience and reached out," she says. "To me, this is a big opportunity to legitimize creators in the space. Working with a traditional network and now bringing in a creator is a monumental experience." Feeney was the NFL's first-ever social media correspondent with the Washington Commanders and also ran point on Penn State Football's social accounts."
Katie Feeney is ESPN's first creator hire, producing platform-native sports and lifestyle content aimed at Gen Z fans. Feeney creates spontaneous, fan-first videos from settings like college football tailgates using only a phone and platform instincts. Her background includes growth on Musical.ly, roles as the NFL's social media correspondent for the Washington Commanders, and managing Penn State Football social accounts. Growth came from early adoption of features such as Snapchat Spotlight, Reels, and Shorts. Content style is fast, funny, raw, and reactive—bantering with tailgaters, reacting to plays in real time, and breaking down athlete moments through a Gen Z lens. ESPN's strategy centers on creator-driven reach on social platforms.
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