"Molly Battin from The Home Depot emphasized a test-and-learn approach with AI, particularly focusing on agentic shopping to reduce friction in the shopping experience for customers."
"Kirk McDonald of Sundial Media Group discussed using AI to analyze 100 years of data, aiming to create solutions that address the challenges of a zero-click future while maintaining trusted connections in diversity marketing."
"Joanna O'Connell from Omnicom Media highlighted the need to understand the impacts of economic instability and AI on both consumers and brands, predicting a significant evolution in agentic AI beyond current consumer perceptions."
Executives at Possible discussed the impact of AI on marketing strategies and consumer behavior. The Home Depot's Molly Battin highlighted a test-and-learn approach with AI to enhance shopping experiences. Kirk McDonald from Sundial Media Group emphasized the importance of trusted connections in diversity marketing and leveraging historical data. Joanna O'Connell from Omnicom Media focused on understanding the effects of economic instability and AI on both consumers and brands, predicting significant advancements in agentic AI beyond current consumer perceptions.
#ai-in-marketing #multicultural-marketing #economic-instability #consumer-behavior #diversity-in-media
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