Amazon's Prime Video has come under scrutiny for significantly increasing its ad load from three-and-a-half minutes to six minutes per hour of content. This change was reported by Adweek and reflects a broader shift in the streaming landscape where advertisers are increasingly integrated into services once perceived as ad-free. While users in the U.S. may notice these changes sooner, acknowledgment from Amazon indicates a more accepted presence of advertisements across various streaming platforms. Though free services like Tubi utilize ads, the subscription model of Prime Video complicates viewer satisfaction as users bear costs while enduring commercial interruptions.
Ads are becoming the norm in streaming as Amazon increases ad load on Prime Video, impacting the user experience and reflecting a broader trend.
Amazon's Prime Video has nearly doubled its ad load—now six minutes of commercials per hour—despite initially promoting ad-free viewing.
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