The rise of online wellness influencers has brought attention to their manipulative methods, which often exploit vulnerable individuals emotionally and financially. Instead of relying on clinical credentials or evidence-based practices, these influencers use fear, distrust of established science, and spiritual language to gain trust. Many are akin to leaders of destructive cults, fostering dependence and disinformation in their followers. Healthy skepticism and critical thinking are essential for consumers in navigating the potentially harmful landscape of online wellness advice.
The online wellness influencers often use manipulative tactics to foster emotional and financial dependence, exploiting vulnerable individuals through fear and distrust of science.
These influencers present themselves as trustworthy and relatable, but their messaging often mirrors the coercive influence strategies observed in destructive cults.
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