"Auto-Sensory Meridian Response is everywhere right now: SNL skits, Grammy-nominated indie albums, and celebrity performances. ASMR is a phenomenon in which audio or visual triggers, like delicate tapping sounds or soft whispers, create a pleasurable tingling feeling called paresthesia. Medical role-play videos are among the most popular ASMR content, with "doctors" staring into the camera and leaving spaces in the dialogue to "listen" to the viewer's imagined responses."
"Watching these videos can produce therapeutic benefits akin to mindfulness, and they might alleviate insomnia better than melatonin. Beyond soothing anxious viewers, we contend that ASMR medical roleplay videos may help reduce the anxiety associated with medical encounters and enhance peoples' sense of agency over their well-being. Adopting this content as part of medical practice might also be a promising, cost-effective way to meet patient needs without stressing over-stretched healthcare systems."
Auto-Sensory Meridian Response (ASMR) produces a pleasurable tingling known as paresthesia in response to audio or visual triggers such as gentle whispers and delicate tapping. Medical role-play ASMR videos present clinicians or actors performing calm examinations, using slow movements, soft sounds, relaxed lighting, and intentional pauses to simulate attentive listening. These videos can produce therapeutic effects similar to mindfulness, alleviate insomnia better than melatonin for some viewers, and soothe medical anxiety. ASMR role-play may increase patients' sense of agency and reduce fear of medical encounters. Incorporating ASMR into care pathways could offer a low-cost way to meet patient needs without burdening strained health systems. Actual physician ASMR demonstrations have attracted tens of millions of views.
Read at Psychology Today
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