The article discusses the significant impact digital nudging has on consumer behavior, particularly within food delivery applications such as Zomato and Uber Eats. It highlights how interface design choices and behavioral cues can subtly influence food selections and promote healthier eating habits. The research distinguishes between manipulative nudges, aimed at increasing engagement and revenue, and useful nudges, which encourage more sustainable choices. Furthermore, the authors advocate for an ethical approach to the implementation of these nudging techniques, providing recommendations based on new survey findings and existing literature.
Digital nudging techniques are shaping consumer behavior in food delivery apps by using design decisions to influence choices and promote healthier, sustainable options.
This paper provides sound recommendations for the ethical use of digital nudging in food apps, balancing user engagement with responsible consumer guidance.
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