Matthew Hiller, an entrepreneur from Hawaii, has successfully capitalized on the controversy surrounding Elon Musk by selling anti-Musk stickers through his online shop, MadPufferStickers. His business witnessed considerable growth, reaching $100,000 in sales within one month. Surprisingly, some customers buy the stickers not out of disapproval of Musk, but for the humor and cultural statement involved. Hiller's initial sticker, which read, "I bought this before we knew Elon was crazy," highlighted his disillusionment with Musk's behavior, despite previously admiring Tesla's tech and eco-friendliness.
"When I created the stickers, I thought they would appeal mostly to those who disapprove of Musk, but it turns out many just enjoy the humor or irony."
"My stickers resonate with people who want to express their personal beliefs without necessarily hating on Musk; it’s more about culture and identity than just criticism."
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