Ranger Station, a Nashville-based fragrance house founded by Steve and Jordan Soderholm, is celebrating its 10th anniversary by opening a new store on Bleecker Street, NYC. The brand has gained popularity for its affordable colognes and hand-poured candles. Jordan Soderholm highlights the post-pandemic interest from New Yorkers, and Steve shares their design vision for the boutique to feel like an extension of their home. Their journey began with candle-making as a creative outlet, and they emphasize the importance of artistic inspiration in their evolution.
"We're bringing American heritage fragrance to New York City," says Jordan Soderholm, noting a post-pandemic surge of Big Apple fans - many of whom discovered Ranger Station for the first time.
"We wanted people to walk into our store and feel like they've stepped into an extension of our living room," says Steve Soderholm.
"Any artist starting out needs to go through a phase of taking inspiration from those around them," Steve Soderholm says.
"I had more time than money, so I decided to start making my own [candles]," he recalls.
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