Community Managers are pivotal in launching and maintaining online community initiatives, often being the first hire. They typically possess a mix of communication, marketing, and customer support skills but face challenges such as burnout from managing multiple responsibilities solo. Effective community management is supported by an executive champion who ensures access to necessary resources and peer networks, like The Network. Community Managers not only facilitate member engagement but also communicate the community's business value, influence decisions, and manage data and technical integrations with existing business systems.
The community manager is often the first hire when a company begins an online community initiative, requiring various skills and support to be effective.
A thoughtful executive champion ensures an individual community manager has the resources to be successful, including a network like The Network.
Community Managers must communicate the business value of the community, influencing and budget management, while also managing the technical integration with business systems.
Burnout is common among long-time solo practitioners, highlighting the need for support and collaboration in managing community responsibilities.
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