"A Google Search bug from this morning led to the search results being overwhelmed with just ads. This is obviously a Google Search serving bug where Google had a glitch and was unable to serve the proper amount of organic/free results. In fact, we've had this issue a number of times before - as recently as a couple of years ago."
"But I woke up this morning to a number of complaints about this from all over the world. Note, I was unable to replicate this in New York this morning. Looks like a bug - the page is almost completely filled with ads, with only a few organic results showing @rustybrick pic.twitter.com/QCFonmYXqD- Sachin Patel (@SachuPatel53124) September 17, 2025 This is a new record: 22 Google Ads on a single SERP:FYI @rustybrick pic.twitter.com/su6B6UEgKr- SEO Südwest (@SEO_Suedwest) September 17, 2025"
A Google Search bug this morning caused search result pages to be overwhelmed by advertisements and greatly reduced the number of organic results. Complaints appeared globally from multiple users, with social posts showing heavily ad-filled SERPs and one report claiming 22 ads on a single page. The incident reportedly ran from about 1am ET until about 6am ET. The issue could not be replicated from New York. Similar ad-serving glitches have occurred before, including as recently as a couple of years ago. Forum threads and social posts collected examples and screenshots from affected regions.
Read at Search Engine Roundtable
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