#search-advertising

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#digital-marketing
Marketing
fromTechCrunch
7 months ago

TikTok comes for Google's ad business as it starts letting advertisers target its search results page | TechCrunch

TikTok is enhancing its search advertising capabilities, allowing brands to control their presence in search results, challenging Google's dominance.
The launch of TikTok Search Ads Campaign aims to capitalize on its growing user base using the app as a search engine.
Marketing
fromDigiday
7 months ago

TikTok looks to turn search queries into ad dollars with new tool

TikTok is now transforming user searches into advertising revenue through the new Search Ads Campaign tool.
fromWIRED
11 months ago
Artificial intelligence

Google Search's New AI Overviews Will Soon Have Ads

Google will start including ads in AI-generated summaries to extend dominance in search advertising.
fromWWD
2 months ago
Marketing

How the State of Consumer Search Continues to Evolve Past Search Engines

Online ads are increasingly influential in consumer purchasing decisions across generations.
Consumers are moving away from traditional search engines to native search experiences.
Younger generations are leading purchases made through emerging platforms like TikTok Shop.
fromSearch Engine Roundtable
9 hours ago
Online marketing

Google Will Label Search Results As Sponsored If They Link To Commercial Queries

Google is experimenting with new search ad formats labeled as 'Sponsored' but does not charge advertisers for clicks on these results.
fromThe Drum
9 months ago
Marketing

Paid search: How can travel brands leverage search ads this summer?

Paid search is crucial for travel brands' success, offering opportunities to engage with customers and showcase ads in visually engaging formats.
Marketing
fromTechCrunch
7 months ago

TikTok comes for Google's ad business as it starts letting advertisers target its search results page | TechCrunch

TikTok is enhancing its search advertising capabilities, allowing brands to control their presence in search results, challenging Google's dominance.
The launch of TikTok Search Ads Campaign aims to capitalize on its growing user base using the app as a search engine.
Marketing
fromDigiday
7 months ago

TikTok looks to turn search queries into ad dollars with new tool

TikTok is now transforming user searches into advertising revenue through the new Search Ads Campaign tool.
fromWIRED
11 months ago
Artificial intelligence

Google Search's New AI Overviews Will Soon Have Ads

Google will start including ads in AI-generated summaries to extend dominance in search advertising.
fromWWD
2 months ago
Marketing

How the State of Consumer Search Continues to Evolve Past Search Engines

Online ads are increasingly influential in consumer purchasing decisions across generations.
Consumers are moving away from traditional search engines to native search experiences.
Younger generations are leading purchases made through emerging platforms like TikTok Shop.
fromSearch Engine Roundtable
9 hours ago
Online marketing

Google Will Label Search Results As Sponsored If They Link To Commercial Queries

Google is experimenting with new search ad formats labeled as 'Sponsored' but does not charge advertisers for clicks on these results.
fromThe Drum
9 months ago
Marketing

Paid search: How can travel brands leverage search ads this summer?

Paid search is crucial for travel brands' success, offering opportunities to engage with customers and showcase ads in visually engaging formats.
more#digital-marketing
#generative-ai
Artificial intelligence
fromwww.cnbc.com
5 days ago

Alphabet jumps 3% as search, advertising units show resilient growth

Alphabet shows resilience with strong Q1 growth amid uncertainty.
Generative AI product rollouts are accelerating for Alphabet.
Company reports earnings beating analyst expectations.
Artificial intelligence
fromwww.cnbc.com
5 days ago

Alphabet jumps 3% as search, advertising units show resilient growth

Alphabet shows resilience with strong Q1 growth amid uncertainty.
Generative AI product rollouts are accelerating for Alphabet.
Company reports earnings beating analyst expectations.
more#generative-ai
#google
Marketing tech
fromeuronews
5 days ago

Alphabet shares jump as Google Search advertising boosts growth

Alphabet outperformed earnings expectations due to strong search advertising and AI investments.
Share buybacks and increased dividends highlight financial confidence despite market challenges.
Artificial intelligence
fromAdweek
5 months ago

Google's Strong Earnings Indicate Its Search Dominance Is Going Nowhere

Google reported strong earnings, driven by search advertising and AI integration, despite potential market challenges and antitrust issues.
fromComputerWeekly.com
1 week ago
Marketing tech

UK class action sets stage for Google showdown | Computer Weekly

UK professor Or Brook has filed a £5 billion class action against Google for alleged anti-competitive behavior.
The case targets inflated advertising prices impacting UK businesses reliant on Google.
fromThe Verge
11 months ago
Tech industry

As Google's antitrust trial wraps, DOJ seeks sanctions over missing messages

The fate of Google's search business is now in the hands of Judge Amit Mehta after closing arguments in the landmark trial.
Marketing tech
fromeuronews
5 days ago

Alphabet shares jump as Google Search advertising boosts growth

Alphabet outperformed earnings expectations due to strong search advertising and AI investments.
Share buybacks and increased dividends highlight financial confidence despite market challenges.
Artificial intelligence
fromAdweek
5 months ago

Google's Strong Earnings Indicate Its Search Dominance Is Going Nowhere

Google reported strong earnings, driven by search advertising and AI integration, despite potential market challenges and antitrust issues.
fromComputerWeekly.com
1 week ago
Marketing tech

UK class action sets stage for Google showdown | Computer Weekly

UK professor Or Brook has filed a £5 billion class action against Google for alleged anti-competitive behavior.
The case targets inflated advertising prices impacting UK businesses reliant on Google.
fromThe Verge
11 months ago
Tech industry

As Google's antitrust trial wraps, DOJ seeks sanctions over missing messages

The fate of Google's search business is now in the hands of Judge Amit Mehta after closing arguments in the landmark trial.
more#google
fromSearch Engine Roundtable
5 months ago
Tech industry

Microsoft Advertising / Bing Ad Revenue Up 18%

Microsoft's search and advertising revenue increased by 18%, signaling consistent growth despite a slight deceleration compared to the previous quarter.
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