A short video explaining down payment assistance programs reached 320,000 views and led to five closings. Social media shortened the trust-building timeline that typically takes agents months or years. Buyers contacted the agent already feeling they knew her and would work well together, creating “warm leads” from existing rapport. The agent’s business is now 100% sourced from social media, with content personally curated and direct messages personally answered. A first-time buyer workshop drew more than 100 attendees generated entirely through real estate social media platforms.
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