"Specific holidays can be great opportunities to emphasize your brand's values or offer your audience special discounts. Days like Valentine's Day, the 4th of July, and the December holidays are on everyone's list because they're generally associated with joy and coming together. They also have entertaining themes, making standout copy and design. However, to ensure your brand remains authentic, you should avoid trying to capitalize on EVERY occasion in your email marketing calendar."
"What do these days all have in common? They're all celebratory occasions, and many of them (like Mother's Day and Christmas) traditionally revolve around gift-giving, which makes them the perfect time to use the products and experiences you offer to strengthen your customers' connection to your brand. Most subscribers pretty much expect you to have sales on these 'big' holidays, and they'll be keeping an eye on their inboxes for great deals, so it's best not to disappoint them."
Specific holidays create opportunities to emphasize brand values and offer special discounts that resonate with customers. Common marketing tentpoles include New Year's Day, Valentine’s Day, Independence Day, Black Friday, Cyber Monday, and the December festive season. Many of these occasions center on celebration and gift-giving, which increases purchase intent and subscriber expectation for sales. Marketers can capitalize on increased attention and a more receptive audience to boost conversion. Brands should avoid treating every occasion as a sales opportunity, and should be careful with solemn holidays that carry deeper meanings for many subscribers.
Read at MarTech
Unable to calculate read time
Collection
[
|
...
]