#brand-authenticity

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fromThe Drum
3 weeks ago

Durable or disrupted: why only bold brands will survive the AI era

The lasting advantage for brands is built on authenticity, trust, and meaningful consumer relationships.
fromEntrepreneur
4 weeks ago

Why Storytelling (Not Selling) Is Your Most Powerful Branding Tool | Entrepreneur

Storytelling rooted in vulnerability builds consumer trust and loyalty.
Humans connect more with stories than with polished sales language.
Creating a 'story bank' allows leaders to share relevant experiences.
SOMA, SF
fromForbes
4 weeks ago

How AI Is Changing E-Commerce

Impressive imagery coupled with authenticity is crucial for communicating sustainability.
Consumers demand genuine corporate sustainability commitments and clear actions.
Authentic representation in sustainability imagery must reflect diverse communities affected by climate change.
fromIT Pro
1 month ago

If you use AI for your product video, I respect your company less

"The trend of using AI-generated videos for product testimonials might seem innovative, but it risks eroding trust in brand communication and authenticity, ultimately harming customers' perception."
Marketing
#influencer-marketing
fromForbes
1 month ago
Social media marketing

16 Strategies For Boosting Company Marketing With Influencers

Influencer marketing must be authentic and well-aligned with brands to be effective.
Social media marketing
fromEntrepreneur
4 months ago

Don't Collaborate With Just Any Influencer - Here's How to Make Sure You Pick the Right One | Entrepreneur

Influencer partnerships should be rooted in shared values and authenticity for effectiveness.
The right influencer choice can enhance brand credibility and audience trust.
Social media marketing
fromEntrepreneur
4 months ago

Don't Collaborate With Just Any Influencer - Here's How to Make Sure You Pick the Right One | Entrepreneur

Influencer partnerships should be rooted in shared values and authenticity for effectiveness.
The right influencer choice can enhance brand credibility and audience trust.
more#influencer-marketing
Marketing tech
fromThe Drum
2 months ago

Inside the Gen Z creator mindset: what marketers can learn from LTK's rising stars

Gen Z creators provide brands with authentic connections by sharing personal, relatable experiences.
fromThe Drum
3 months ago

Martha Stewart tells marketers to evolve, stay authentic - and maybe get waxed

At 83, Martha Stewart remains a trailblazer, using social media to connect with younger audiences while maintaining her brand's authenticity and relevance.
Media industry
fromEntrepreneur
4 months ago

6 Ways to Turn Your Audience into Loyal Buyers with Community Commerce | Entrepreneur

Customer reviews on platforms like TikTok significantly drive online purchases, demonstrating the power of community commerce in creating brand loyalty and trust.
Social media marketing
Digital life
fromForbes
5 months ago

Council Post: Why Promoting Digital Detox Campaigns Is Good Business

The Knowledge Age provides great opportunities alongside increased stress and a need for digital detox.
Marketing
fromRolling Out
6 months ago

Marketing maverick Fran Westbrooks lead cultural revolution

Fran Westbrooks emphasizes the importance of authentic brand connections with diverse audiences and reshaping cultural marketing dynamics.
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