Since Spotify introduced podcasts in 2019, over one billion people have engaged with the platform. The company disclosed it has paid over $100 million to podcast creators in 2023, largely thanks to its Spotify Partner Program, which shares ad revenue with creators. This initiative aims to attract more video podcasters and compete with YouTube. Recent research shows that 70% of Americans have listened to a podcast, indicating a vibrant landscape, and Spotify’s efforts are boosting engagement and earnings for many creators, exemplified by substantial growth in viewership for shows like 'The Diary of a CEO.'
Since joining the Spotify Partner Program, we've seen weekly consumption grow by over 45%," said FlightStory's Chief Revenue Officer, Christiana Brenton. "That kind of trajectory is exceptional.
According to an Edison Research report, the majority of Americans ages 12 and up have listened to a podcast (70%) or watched a podcast (51%) in their lifetime.
Spotify's push to bring more creators and listeners to its platform seems to be working - several creators have said that the partner program has increased their views and earnings.
In February, Google reported that more than one billion people watch podcasts every month on YouTube.
Collection
[
|
...
]