"EscalaX, a global programmatic advertising company, announces a strategic partnership with BidSafe One, a firm specialising in privacy and regulatory compliance within the ad tech sector. With this collaboration, EscalaX, whose proposition is built around creating a secure and transparent multichannel marketplace with a strong focus on data protection and customer and partner experience, reinforces its commitment to maintaining high standards of privacy and compliance in today's regulatory environment."
"Ana García Castro, CEO of EscalaX, states: "For us, compliance and privacy are fundamental operational pillars. This partnership strengthens our ability to uphold robust protection practices, aligned with market expectations and current regulatory requirements." EscalaX's strategy spans from adherence to transparency frameworks to advanced policies in data protection and governance, with an approach designed to operate effectively in a cookieless environment while remaining fully compliant with key advertising laws and regulations."
EscalaX has formed a strategic partnership with BidSafe One to strengthen privacy and regulatory compliance across programmatic advertising operations. EscalaX focuses on building a secure, transparent multichannel marketplace with strong emphasis on data protection and customer and partner experience. BidSafe One will support optimisation of consent management and data flows. The partnership aligns operations with GDPR, CCPA/CPRA and industry standards such as IAB TCF and GPP and targets practical implementation in production environments. The strategy includes transparency frameworks, advanced data protection and governance, and readiness for a cookieless environment while addressing bidstream signalling gaps in the industry.
Read at Exchangewire
Unable to calculate read time
Collection
[
|
...
]