#privacy-compliance

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fromAdExchanger
1 week ago

Your CAPI Cheat Sheet: Understanding Conversion APIs | AdExchanger

Server-side Conversion APIs (CAPIs) enable brands to bypass browser-based tracking limitations by sending marketing data directly to ad platforms, ensuring privacy compliance.
Marketing tech
fromFast Company
4 weeks ago

Tally lets you design great free surveys in 60 seconds

Tally is the best free tool for creating surveys, offering superior design and flexibility compared to Google Forms, allowing users to create surveys in just 60 seconds.
Digital life
fromExchangewire
1 month ago

Covatic Supercharges Contextual Targeting with Full Support for IAB Content Taxonomy Audiences

Covatic is enhancing its platform significantly by introducing full support for IAB Content Audiences, enabling publishers and advertisers to engage audiences with contextual targeting.
Marketing tech
fromBusiness Matters
1 month ago

Mostly AI launches $100k global challenge to spotlight privacy-safe synthetic data for AI development

"Open data access is key to unlocking AI's full potential - but achieving that will require wider adoption of synthetic data tools."
Data science
fromSilicon Valley Journals
1 month ago

dataplor Raises $20.5M Series B

dataplor has raised $20.5 million in Series B funding to enhance product development and expand its location intelligence services worldwide.
European startups
fromHackernoon
2 months ago

The Great Privacy Comparison: ISO Standards Take on Europe's GDPR Requirements | HackerNoon

ISO-27560 aids in aligning ISO terminology with GDPR, facilitating better compliance in personal data processing.
fromExchangewire
2 months ago

Bedrock Platform & Evorra Announce Partnership to Power Responsible, Scalable Audience Activation

Bedrock Platform partners with Evorra to enhance media buying efficiency through privacy-compliant audience targeting.
EU data protection
fromThe Hacker News
3 months ago

TikTok Slammed With 530 Million GDPR Fine for Sending E.U. Data to China

TikTok was fined €530 million by Ireland's DPC for GDPR violations related to data transfers of European users' information to China.
fromExchangewire
3 months ago

MarkApp Achieves Official Registration as IAB TCF Vendor

MarkApp is now a registered vendor under the IAB Europe's Transparency and Consent Framework, emphasizing its commitment to privacy standards.
fromInfoWorld
1 year ago

Snowflake's Data Clean Room promises to ease analysis of PII data

Samooha's acquisition has played a pivotal role in reducing complexity in the ability to granularly join data across multiple parties while protecting data privacy and making it easier for both business and technical users to navigate, utilize the technology effectively.
Data science
fromDigiday
4 months ago

How data marketplaces are evolving to meet buyers' expectations

Data buyers are shifting from prioritizing broad audience availability to focusing on data quality, durability, and compliance, as privacy regulations and signal loss reshape strategies.
Marketing tech
fromExchangewire
4 months ago

Intent IQ Announces Collaboration to Empower Marketers with Advanced Cookieless Audience Activation on Snowflake

We're thrilled to work with Snowflake, a leader in data infrastructure. This collaboration represents a significant step forward for cookieless audience targeting.
Marketing tech
fromExchangewire
5 months ago

Onetag Partners with Utiq to Bring Deterministic Telco-Powered Authentic Audiences to its Smart Curation Platform

Bringing together Utiq's telco-powered ID with Onetag's Smart Curation Platform will allow advertisers to reach their audience effectively without compromising user privacy.
Marketing
Privacy professionals
fromMarketing Dive
6 months ago

The state of website privacy: Here's what the numbers say

75% of the most visited websites in the U.S. and Europe are not compliant with major privacy regulations.
A significant number of websites share user data with third parties despite consumer opt-out.
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