"McDonald's will offer three refreshers, including a mango pineapple flavor with strawberry boba and a blackberry passion fruit flavor with freeze-dried dragon fruit. It will also offer three crafted sodas, including a dirty Dr Pepper with vanilla flavoring and a topping of cold foam."
"TikTok has been a major engine behind the rise of so-called 'dirty sodas' - carbonated drinks customized with flavored syrups, creams, and toppings - and visually arresting drinks more broadly."
"Restaurant industry research firm Technomic called 'dirty soda' the fastest-growing search term on its menu-tracking platform over the past year, up more than 636%."
Fast food chains are expanding their beverage selections to drive growth and compete with rivals. McDonald's will introduce six crafted beverages, including refreshers and sodas, on May 6. The drinks emphasize visual appeal and self-expression, aligning with trends popularized on TikTok. The rise of 'dirty sodas' has significantly influenced consumer preferences, with searches for these drinks increasing dramatically. Industry research indicates that colorful and photogenic beverages are becoming essential for attracting customers in the fast-food sector.
Read at Fortune
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