""Net-30 is still the most common, but it's definitely extending," said one talent agency executive. "I'm seeing a lot more 60, 45[-day payment windows], or 30 days from the end of the month [as opposed to from the date the campaign went live]. I've occasionally seen 90 and 180, but that's been a little rare. But it's extending a lot.""
""This is the unfortunate, very loud, dirty little secret in the industry is payment terms. We're seeing [terms for payment windows of] up to 90 and 120 days after something has gone live. And then you're lucky if that's even paid out on time," said a second talent agency executive."
""I've seen 120 days late on some of these things of recent," said a third talent agency executive."
Brands and agencies are extending payment windows for creator campaigns beyond the typical net-30 to 45, 60, and sometimes 90–180 days. Talent agents report that some brands set payment terms like 30 days from the end of the month, further delaying payment. Many brands also miss agreed deadlines and pay late, with reported instances of 120-day delays. Delays are sometimes linked to brands' own cash-flow and operating challenges. Creators and talent agencies face increased financial strain and uncertainty as commitments are paid slowly or not adhered to. The persistence of extended and late payments undermines stability in the creator economy.
Read at Digiday
Unable to calculate read time
Collection
[
|
...
]