"I'm not TikTok famous. I don't have a blue checkmark on Instagram, nor am I a LinkedIn Top Voice. But I have a modest following across all three platforms, which I have been able to monetize. I'm what some influencer marketers might call a nano-influencer, comfortably in that under-10K follower range. (I prefer the term nano-creator, but potato, potahto.) It's not a full-time income - this year, I've netted around $3,000 directly from my content."
"Since I create content outside of my full-time job at Buffer and don't spend more than a couple of hours a week on it, I'm pretty proud of that. Even more so because I haven't been focused on it for very long. I started getting a bit more serious about monetizing my work in 2024, a little over a year ago."
"I'm not rushing to 'beat the algorithm' or 'maximize my growth.' That's because I feel like I've found a sweet spot in the nano-influencer category, at least for my bandwidth. I have the capacity for around three posts across platforms per week. This, I've found, is enough for modest growth on Instagram and TikTok, and moderate on LinkedIn. Keeping within this cadence - and therefore, follower range - also allows me to actually connect with the folks"
A nano-creator with under-10K followers monetized a modest social presence to net roughly $3,000 in a year while maintaining a full-time job. Content creation took only a couple hours weekly, supplemented by spin-off freelance writing and podcast hosting opportunities. Monetization efforts began in earnest in 2024, focusing on strategic, consistent posting rather than aggressive growth tactics. A cadence of about three posts per week supported modest growth on Instagram and TikTok and moderate growth on LinkedIn. Remaining within a manageable follower range enabled genuine connections and sustainable creative bandwidth.
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