Social media has become a vital marketing tool for designers, especially on visual platforms like Instagram and TikTok. Roxanne Hanna, founder of Hanna Creative Co., emphasizes that these platforms allow designers to showcase their work while sharing personal narratives. While TikTok presents opportunities for brands to connect with a younger audience, designers must strategically choose content types that align with their goals and firm's personality. Balancing fun, beauty, professionalism, and personality-driven content is crucial for establishing a relatable yet engaging presence online.
Social media is crucial for designers today, allowing them to showcase their work and tell their stories through visual-first platforms.
TikTok offers designers a less saturated environment to build their brands, enabling them to stand out amidst a sea of enthusiasts.
The success of social media strategy for designers hinges on understanding their unique goals and aligning content with their firm's personality.
Designers need to remember they can't be everything to everyone; a targeted approach to content can yield better engagement and results.
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